Platforms supported by Applozic

All about using Applozic on your preferred platforms

With myriad of buying channels mushrooming across digital business space, the user has plenty of options that influence his purchase decision in no time. Smartphones and web have affected worldwide business space tremendously. This very fact is the reason why businesses have turned their eyes towards directly reaching the end user, while implementing personalized approach.

There exist multifarious methods of achieving this objective and yield more client acquisitions. The most effective of them all is, interacting with the inquirers as well as existing users in real time, right when they are seeking answers to their questions. In-app communication, in a nutshell! On that account, Applozic was built with the sole agenda of facilitating other contemporary businesses setup interactive chat channels and tools on web as well as mobile platforms.

Consequently, many businesses soliciting our services oftentimes wonder whether or not we support the platform their infrastructure is built on. Therefore, this blog post intends to shed more light on the answer, in addition to exploring further about Applozic’s business efficiency. Keep reading!

Why multi-platform operations are important?

Since users are multi-platform, your business is spread across multiple platforms too. Hence, we as your service providers, have grown to support your communication requirements on the platform your business is built on.

In modern times, it is highly likely that your products or services are available across various platforms. You might already have a website, and have introduced a dedicated mobile app now. You are connecting with users everywhere across the space of internet. Apparently, customer interaction and chatting features have to remain at the core of the online frontier of your business to get an edge over competitors.

Therefore, the messaging platform you use (Applozic, in this case) in your website, must be able to perform identically, without any glitch in the mobile apps too. When Applozic integrated in your product or app supports multiple platforms, you are able to:

  • Incorporate different platforms to leverage your business.
  • Work in an all integrated environment.
  • Seamlessly sync data from different sources to one system.

And the whole lot.

Yes, there are plenty of platforms we support

Surely, we are a high performing cross-platform chat solution. Notably, being able to deliver a consistent chat experience across different platforms is the key factor that makes Applozic widely accepted. While messengers built using Applozic toolkit seamlessly integrate with web apps, we also soundly support your mobile apps built on a variety of platforms. Take a look at these mobile platforms supported by us.

List of mobile platforms supported by Applozic:

  • iOS
  • Android
  • Cordova
  • PhoneGap
  • Xamarin
  • Ionic
  • React Native
  • NativeScript

The perks of integrating Applozic to your business platform

Studies have shown that over call and email, users choose to chat with businesses to get their inquiries answered, more preferably in real time chat console. You already know how popular messenger apps like WhatsApp, WeChat, Line are. Then, why should you put a simple chat window to your website, web app or mobile app? Let us answer:

  • To develop business intelligence
  • To add more value to your business with Right Tools of Communication
  • To equip your business platform with instant messaging capabilities
  • To streamline your engineering resources for better customer support

Our remarkably easy to integrate APIs and SDKs allow you to infuse ‘Just right’ communication features to your platform (Oh well, you can always tell us if you want something specific in your mind, we would be more than happy to develop it). At the other end of the integration, what you get is,

  • Increased user engagement
  • Thereby, improved customer satisfaction
  • More number of visitors convert to leads
  • Reduced cost of support
  • Lower churning
  • Increased efficiency

The hybrid messaging solution Applozic is the all-inclusive answer to all your in-app communication requirements.

Features of messaging solution built using Applozic for your business

  • One to one chat
  • Group chat
  • HD audio and video calling in real time
  • Multilingual chat support: You can text in local language of the users
  • Push notifications that bring users to chat console quickly
  • Message analytics: Time stamped texts, read receipts, message delivery status and more.
  • Ability to record and reconnect with them through SMS and email after they leave the chat
  • Ability to send and receive Attachments of various formats
  • Applozic SDK and open source UI kits allow you to design the appearance of chat console that would seamlessly blend with the look and feel of your website or app.
  • Cross application communication: Even the users from different apps can be connected to a single communication channel.
  • Chat bot support
  • Further integrates with your centralized CRM or ERP software suite

Nevertheless, by integrating your online business with such a messaging platform loaded with all these features, you can build a messaging solution of your own that works wonders for your business. You should definitely know more; want to schedule a demo for your convenient time?

Thus, with the fully managed messaging solution Applozic integrated in your web or mobile platform, we take care of everything for you, so that you can focus on what matters to you the most; your business.

Bringing it all together

Evidently, we have come a long way from using only Windows and OS X. Today, you must expand to and make customized developments for as many platforms as you can find your users on. Whichever platform you branch out to, Applozic is there to back you up as a multi-platform communication solution.

The task of interacting with users and prospects in real time poses as a challenge as well as a huge opportunity for present-day businesses. The ones who get it right, get ahead of their adversaries quickly.

Harness the power of SaaS, deliver an intuitive communication experience to everyone you work with, and take your business to a new level. Applozic is your gateway to plug and play messaging! Try us for free or Chat with us now.

Progressive Web apps

5 Amazing Benefits of Progressive Web Apps

The total number of mobile app downloads in 2017 was an astonishing 197 billion and more businesses are now venturing into having an app developed. It is almost seen as a compulsory step for most companies in the same vein as developing a website was many years ago.

The issue with developing ‘traditional’ apps is that they can be costly and often use a significant amount of data as well as storage on the users’ device. This is one of the reasons why Progressive Web Apps (PWAs) have risen in prominence and popularity. Many people are only now beginning to find out what PWAs are and this is the reason many businesses are switching from native apps.

There are significant benefits to using PWAs and we are going to show you 5 reasons why Progressive Web Apps may be better for your business.

1. Low Data Usage:

In many developing countries data is an expensive commodity. While places such as India are noticing a fall in the cost of mobile data, it is still pricey compared to developed nations.

PWAs only use a fraction of data usage compared to native apps. Konga, which is a leading e-commerce website based in Nigeria, use a PWA that has resulted in 92% less data consumption, compared to a traditional app, thereby keeping the cost of using PWAs low for the end user. A native app that consumes 10mb of data for instance can be cut to just 500kb with a PWA. This is a massive decrease when your monthly data limit isn’t huge or where buying data is expensive.

In fact, PWAs don’t require any significant storage on the device either. This frees up space for the user and contributes to better performance on their smartphones.

2. No Updates Required:

The native apps that most users have installed on their device update automatically and oftentimes this requires a manual update or a Wi-Fi connection. Updating apps without Wi-Fi can lead to huge data consumption which increases the cost to the user. For example, an update for the Facebook app can be 200mb which, if the user is not using Wi-Fi, is a significant chunk of one’s monthly data allowance. 

PWAs don’t have this problem. As they are similar to websites, the update happens ‘on-use’ very much in the way a website is updated. You see the update when you load the PWA and it doesn’t have to be updated in the background or before you launch it like a native app. It also means that PWAs can be updated a lot quicker and there is no App or Play Store approval needed so any critical issues can be fixed in a much shorter time frame.

3. Costs Are Kept Low:

For companies, the cost of developing a PWA is much cheaper than developing a native app.

A business that needs a native app, will require that app to be developed for both Android and iOS devices, which are present on a whopping 99.6% of all smartphone devices. This can be very costly especially for start-ups or businesses that are eager to see a significant ROI on their native app.

Progressive Web Apps are cheaper to produce but not at the expense of less functionality. Thus PWAs provide a better option to businesses to generate a positive ROI. Developing both an Android and iOS app can cost $20k – $80k while a PWA can be developed for a fraction of this cost at around $6k – $10k.

4. PWAs Are Great For SEO:

It isn’t just the low data, storage and cost that are major benefits of adopting a PWA approach; they can also boost the accessibility and searchability of your app. 

Progressive Web Apps load fast. Uber’s PWA takes less than 2 seconds to load and this has a marked impact on search engine rankings as faster loading sites receive a ranking boost. Your PWA will be indexed quickly too and it provides a great user experience which all add to the success of your SEO strategy. In fact, you can implement PWAs into your existing online marketing plan.

Search Engine Land has a useful guide for PWAs and their effect on SEO as well as handy guidelines for increasing the visibility of your PWA online.

5. They Deliver Business Results Too:

PWAs has so far delivered great results for the businesses using them. As they provide a seamless experience with low data usage and fast loading times, many companies have found that their conversions increase significantly by using a Progressive Web App.

Petlove saw a 2.8x increase in their conversions by switching to a PWA and the average session length on their site increased considerably too. West Elm, a home décor company, also noticed a 15% increase in the overall time that users spent on their site through the PWA and they also experienced a 9% rise in revenue per visit.

Progressive Web Apps have contributed to business success time and time again with increased conversions, more time spent on a website per visitor and a boost in the revenue that is generated online.

The Future of Progressive Web Apps

These are 5 amazing benefits of Progressive Web Apps and what they can bring to a business.

The future of PWAs is bright. While Chrome and Firefox are generally the best mobile browsers to experience the full potential of PWAs, iOS 11.3 has brought Safari into the mix when it comes to supporting Progressive Web Apps. The stick that was often used to beat PWAs i.e. functionality on iOS wasn’t as consistent as Android, is now gone.

More and more companies are now exploring the idea of using PWAs. Especially for start-ups and businesses that don’t already have a native app, this is the right time for you to explore PWAs and improve the way in which customers interact with your company online.

If you know of any other benefits that PWAs bring then let us know in the comments below!

About the Author:

izaak-crook-headshotIzaak Crook is a Digital Marketing Executive for AppInstitute, a SaaS App Builder platform that allows anyone to create their own iOS and Android app without writing a single line of code.


rich messaging

Rich Messaging with Interactive Buttons: Convenience that your customers will love

We’ve talked about innovations in mobile messaging in this blog before, and have also covered case studies illustrating its benefits. Today, I would cover another messaging technology that will help you craft delightful customer experiences, to increase customer engagement and reap higher revenues.

This feature, which we call Interactive Messaging at Applozic, allows the exchange of multimedia messages (images, videos etc.) in the form of rich cards with embedded action buttons.

Rich Message CardInteractive rich messages offers some major benefits to businesses and customers alike.

  • It gives your app users the convenience to seek requisite information and interact directly with it, via a conversational interface.
  • At the same time for any campaigns that you might be running, interactive messages gives it greater nuance and increases the likelihood of generating a desirable response.

For the scope of this article, we have covered the top 6 use cases of interactive messaging, encapsulating the benefit of each one, alongside it

Booking Cards:

This type of rich messaging is of relevance to travel concierge marketplaces. Typically an user visiting one of these travel websites, enquires about an airline or a hotel. Subsequently interactive booking cards are sent his way to capture his preferences, based on which the itinerary in prepared.
As demonstrated in the images below, these interactive booking cards have action buttons for various parameters, like the no. of rooms, type of hotel etc. The user just needs to feed in his preferences and the system in return generates personalised results.Rich Messaging for TravelInstead of browsing a website, this interaction mirrors a typical retail point of sale moment where one receives personalised service based on their unique requirements.

Transaction Cards:

Offering advice over chat makes it easier for your customers to make a purchase. Transaction Cards allows you to do just that. These are rich messages, that displays the product details along with a customisable CTA button (Buy Now, Add to Cart etc..). These messages can be tailored based on the buyer’s interests thus adding a layer of personalisation to your customer communication.
Shopping then becomes extremely convenient for users, as they now have a personal assistant at their disposal, at all times. The results are frictionless transactions, resulting in expedited sales and increased order value. It can be used both for making new orders and order modifications, thus providing a flexible solution for both sales and support

>> Kommunicate is a smart messaging software which brings Sales and Support together, with Bot+Human Hybrid Architecture.

Information Cards:

These cards can be used to display detailed product information, both pre-purchase for the buyer’s consideration and also post purchase for sharing transaction/booking info.  

Rich Messaging

The purpose of these messages is to go that extra mile in delighting your customers. These are beneficial for the customer’s overall experience as they now have the details of every transaction at their fingertips.

Rich Messaging for live tracking

Payment Cards:

These rich messaging cards provide an easy and convenient way to send and receive money via chat. The use case is of significant relevance for P2P money lending and fintech applications.

The lendee sends an interactive message seeking money from a lender, which the latter can accept or reject. The lender on the other hand asks the lendee to return the money, again following the same process.
Interactive Rich Messaging for P2P Payment
The process is frictionless, fast and engaging compared to other methods.

Lead Collection Forms:

Your sales team is made up of humans and that’s a good thing, but sadly humans can’t work 24X7. That means a missed opportunity on capturing a lead.

Chatbots can plug this gap by engaging users with welcome messages, answering simple questions and eventually collecting lead information (Email Id, Name etc..). This they can do with Lead Collection Forms, which essentially are rich interactive messages having form fields for the prospect to fill in their contact details.

Rich Text Messaging as Lead Collection forms

>> Download the Complete Beginner’s Guide to Chatbots for a step-by-step walkthrough in bot building.

Polls and Surveys

Every well run business needs to understand how it is doing and how it is perceived by its customers. Telephone calls, which is typically used for the purpose can come across as overly intrusive.

Interactive message cards with survey scales on the other hand, is non-obtrusive and engaging as they are triggered at the opportune moment when the customer is interacting with your app.

Similarly you can also design polls to conduct market research in order to understand customer perceptions.

Rich Messaging for SurveysThe result? Increased rate of response giving you that all-important feedback.

Thanks to the rising comfort levels with virtual assistants and chatbots as well as advances in technology, messaging apps are presenting new sales platforms. As more smartphone users continue to choose texting over talking (at least to their fellow humans), more and more products are being created that allow users to interact with their devices.

The mobile first cohort which essentially is today’s Gen Z, are comfortable with in-app messaging to make payments, hail a ride or even apply for a mortgage. As the paradigm shift in customer preferences continues from using websites to messaging apps and connected devices, interactive messaging that makes transactions convenient will be the torch-bearer.