“The Internet is becoming the town square for the global village of tomorrow.” -Bill Gates
Consider two irrefutable aspects of human lives that materialize every day:
1. The first is about the human element. We all know some way or the other that life is all about moments. It is lived in moments and moments are what define the existence of any individual.
2. The second pertains to mobile technology. Much has been said about the incredible ways in which smartphones have changed the forms in which humans interact with the outside world. We are spending a significant proportion of our days’ time in the virtual world dealing with real life entities. And interacting with the social circle is merely a part of it. There is a lot out there on the web waiting to be discovered.
What happens when both these aspects concur? We get what Google is now calling ‘Micro-Moments’.
Micro-Moments are “intent-driven” moments when people turn to a mobile platform to find what they need. Internet sessions of a day are basically a sum of these countless mini-sessions of “I-want-to-know, I-want-to-buy, I-want-to-go, and I-want-to-do” moments.
“Future is mobile computing — smartphones and tablets are just elements of it. The industry is on the verge of a whole new paradigm.” — Thorsten Heins
· Of smartphone users, 91% turn to their cellphones for some information while doing any task. Read More