We are living in the era of conversational marketing where we all are trying hard to strike a conversation with our users and engage them. In order to strive this cut throat competition,one needs to focus on building customer loyalty while acquiring new customers.
We know that the rise in mobile penetration across the globe has provided us the access to numerous untapped markets. In fact, it is estimated that by 2017, mobile commerce would be worth $700 billion.
Marketers are scouting for ways to multiply their customer base and loyalty rates. In a study conducted by Localytics, it was found that “75% of users churn their app within 90 days”, approves that engagement and retention still remains a daunting task. One needs to decipher ways to make your users belong to the 25% bracket. Having a real time based in-app messaging has been one of the best solution in this domain.
Recent studies has grounded the potential of real time in-app messaging firmly. Researchers have deciphered some great statistics (see the links below) shows why it should be top product improvement agenda and how in-app messaging is a great way to drive conversions.
Let us have a look!
# 1: It is estimated that in-app messaging boosts engagement by 3X!
Yes, you read it right. Three times!
# 2: In-app messaging increases the app launch by 27%.
A customer would love to get back to your app again and again
Wasn’t these reasons sufficient to integrate in-app messaging in your app?
If the answer is still No, then remember this,
#3: In-app messaging has ability to drive increase in your conversions rate upto 4X!
Yes, 4 times increase in customers and revenue.
By now, you know the outcomes of using real time in-app messaging but must be wondering how would one use it to attain such results.
- Use in-app messaging to reach to your customer base.
Generally, you use email and push notifications for running marketing campaign for your existing customers. You are able to reach only to customers who have given you permission to contact them using those channels, but in-app messages can help you reach an even bigger proportion of your audience and at a time that they are likely to engage.
So, you will have multi channel approach now. Remember:
(Image source: https://goo.gl/OLcp1g)
- Use in-app messaging to engage with highly targeted customers
In-app messaging allows you to engage with users who are already using your app.If someone isn’t using your app or checking out your website, they’re not going to receive an in-app message from you. The audience you reach through in-app messaging are highly refined and are those you don’t need to convince to visit your app or website: they’re already there! They will include your loyal base, some first time visitors who wish to know more about your brand and some in between these extremes. So here, you try and engage your interested audience and remember, you are not interrupting but trying to create a user experience.
- Use in-app messaging to provide a website experience
Imagine a new customer has just downloaded your app. He opens it and page pops up welcoming her. You can have an in-app messenger with relevant screenshots welcoming him and guiding him through the app. Also, he is made aware of how to keep his sensitive information intact. Not only this you can create short and sweet welcoming messages to make him feel involved and belonged. A human touch through real time in-app messaging will act as an icing to the cake.
Mobile commerce industry has magnified the importance of in-app messaging. Sooner or later, we are sure that in-app messaging will be part of every website and mobile apps. Also, with availability of messaging SDK’s like Applozic, integration is just matter of few minutes now.
Applozic is “feature-as-a-Service” for a complete communication solution. Think about any type of conversation 1-to-1, 1-to-many, group chat, context based chat etc, you have it all at one place. It is a platform that offers application to user messaging, cross application communication, SMS and Email fallback support along with Dashboard that has rich insights and analytics.