In the previous article, we have explained about the technologies being used by each of the solution providers. This was the first step in taking a decision as to which software to rely upon for chat integration. The next important set of parameters to evaluate is from the user’s perspective.
Let us understand the features which users will enjoy.
Audio And Video Calling
We all know how important it has become for users to have the option to converse face to face. With instant messaging applications like Messenger, WhatsApp making it their USP, enterprises wouldn’t want to lag behind. IP based Audio and Video calling is being offered by Applozic, Layer and Quickblox, while Sendbird is yet to release this feature.
SMS and Email Fallback
Although internet penetration has been immense and in-app messaging is undoubtedly on the rise, users still need a mechanism to be notified in its absence. SMS and email fallback allow users to receive messages on their mobile phones in case they are not connected to the internet or by email if they are not using the application. It assures that no message is missed or lost. This unique feature is offered by Applozic and Layer only. Sendbird and Quickblox are yet to offer SMS Email fallback.
Chat UI Kit
Users enjoy an easy to navigate mobile/ website application. With unique UI toolkit designers and developers can provide the same user experience even inside the chat application provided by third parties. To meet these needs Applozic and Layer provides an open source toolkit which allows designers and developers to completely customize UI as per their requirements. On the contrary, Sendbird offers limited capabilities with its open source sample UI kit and Quickblox with its chat view controller.
Number of Members allowed in Group Chat:
This is the age of networking and users with similar interests love to stay connected. Users love to form groups based on interests in apps they use instead of migrating to third party app always.Group Dynamics, not only induces engagement but also plays an active role in knowledge sharing. With Applozic and Sendbird there is no upper limit on the number of users in a group. However, in Quickblox you may need to host it on a dedicated AWS infrastructure for better performance.
Layer has kept a limit of 25 on the number of members a group can have.
Applozic, being a White Label SDK is highly customizable and allow developers to build chat the way they want. It has seen compounding growth among developers in platforms like Stack Overflow, Github, Reditt since its inception. On the other hand Sendbird and Layer have seen growth at a constant rate. Quickblox enjoys a good number of followers in Stack Overflow.
Customer Support is a determining factor for SaaS since unlike other products, for most businesses relying on SaaS – operations can come to a standstill even for minor malfunctions. Applozic has tried to redefine customer support in this domain with 24X7 connectivity across different channels like email, Skype and support chat. The typical response time is anywhere between few mins to an hour, whereas Sendbird, Quickblox and Layer are known to reply in days.