eCommerce and mobile commerce has changed the way we shop. Whether you are a veteran ecommerce marketer or an amateur one you might have wondered, why some portals have been super successful while some have shut down in months. A good way to understand and learn what to do and what not to is by following some experts in this domain and get their wonderful insights.
Since Applozic is tailored for eCommerce portals, it is important for us to be abreast with the latest developments in this domain. Below is the list of blogs (in no particular order) which we follow for this purpose, and since Sharing is Caring we thought it would be best to put it up for you.
1. Get Elastic
It is the blog which you must follow for all latest eCommerce tips and news. It covers a wide variety of subject such as user experience, marketing strategy and conversion rate optimization. It has a global following with more than 17K followers on its RSS feed. One of its latest articles speaks about ways of increasing sales and engagement rate (which we loved, check out for sure). It is a blog penned down by Harry Chemko (@hchemko), digital strategist known for his ROI centric works.
It is a blog published by Richard Lazazzer (@RichardABLS). He is known for sharing real life experiences of creating an effective digital business. He provides a holistic overview of the industry by covering a large number of subjects such as what eCommerce frameworks you should choose, when and how you should focus on SEO, etc. With an average monthly visitor of 285K and 38k+ subscribers he is a blogger you should never miss out.
This is a portal which you should use to understand the do’s and dont’s of search marketing. The blog lists a number of ways on how to focus on CRO based tools and how to use them for effective results. The best part of the blog is its unique way of creating content keeping in mind that it is interesting for both veterans and beginners. The author of the blog is Hamlet Batista (@hamletbatista), CEO of Hamlet Batista Group LLC.
We generally focus only on ways to improve our sales and customer engagement but this is a website which can help you think beyond it. Merchact is a portal which can help you prepare for mitigating risks and frauds in your payment procedure and assure you to be scam proof. The blog is an attempt to educate eCommerece enterepreneurs on ways to reduce credit card chargeback’s, international payment methods etc. One of its key writer is Patrcia Carlin (@Sheispayments), who is known to help eCommerce portals across the globe.
Volusion is an organization which has been designed for helping every beginner and eCommerce enthusiast in the field of execution and planning. It was started in late 90s and since then has helped a number of entrepreneurs globally. You must follow its blog to learn on how to sell on platforms like Instagram and Facebook or to learn about some interesting tools for creating unique designs and user experience all together. It was started by Kevin Sproles (@kevinsproles) in 1999 and since then it created a good number of loyal followers. We recommend bookmarking it right away!
It is a blog published by Ian Cleary (@IanCleary) with a clear focus on sharing strategies for effective social media use. Ian is known to some great growth hacks and tools which can help any eCommerce business to use social media effectively. We found a unique aspect to the blog which is the tips and tricks shared by him on how to create a synergy between social media and new age marketing techniques like influencer marketing, marketing automation.
This is a blog which has a growth story worth knowing. It was started as a personal blog by Brian Rice (@briansrice) and today has more than 15,000 contributors. It has now become a platform to know about all the aspects of running an eCommerce business. It has quite a number of interesting takes on strategy building which can really be helpful if you have just started your business. Today, it has been qualified a must follow blog due to its versatile and diverse subject areas.
If you are struggling with landing pages this can be a portal which should follow. It has number of writers but a good one to follow is Fahad Muhammad (@MuhammadFahd7). He is an expert in creating the best landing pages. The blog has articles from end to end management of a landing page. Fahad is known to do a comprehensive analysis of more than 100 best landing pages every year and share his insights. You can also check out this portal on future of media and trends to plan your future objectives.
Roger Dooley (@rogerdooley) is known worldwide for explaining ways of neuromarketing and how it can be used in the eCommerce industry. In his blog he shares unique insights on gender intelligence and how to target users if your website is not that great. He has some great podcasts on building effective teams and mental preparation which you should try for sure. His ideas are little different from rest of the digital gurus.
10. eCommerce Fuel
It is a blog started by Andrew Youderian (@youderian), a successful entrepreneur who reached 1 million dollar profit in a short time. In his blog he shares relevant tips and lessons he has learned from his own experiences. With this blog he has created a close community so that he is able to reach out to only those users who are like him and will benefit a lot from his expertise. In order to join the community, one is expected to take membership $49 per month but before that you need to build a successful eCommerce venture. A challenge which you must accept!
eCommerce marketing changes every day and following thought leaders can help you stay ahead. We believe that the future of Commerce is Conversation and at Applozic we have innovative Messaging solutions for specific eCommerce Use Cases.
Let us know if we missed out on your favorite blog, by dropping your comments below.