Progressive Web apps

5 Amazing Benefits of Progressive Web Apps

The total number of mobile app downloads in 2017 was an astonishing 197 billion and more businesses are now venturing into having an app developed. It is almost seen as a compulsory step for most companies in the same vein as developing a website was many years ago.

The issue with developing ‘traditional’ apps is that they can be costly and often use a significant amount of data as well as storage on the users’ device. This is one of the reasons why Progressive Web Apps (PWAs) have risen in prominence and popularity. Many people are only now beginning to find out what PWAs are and this is the reason many businesses are switching from native apps.

There are significant benefits to using PWAs and we are going to show you 5 reasons why Progressive Web Apps may be better for your business.

1. Low Data Usage:

In many developing countries data is an expensive commodity. While places such as India are noticing a fall in the cost of mobile data, it is still pricey compared to developed nations.

PWAs only use a fraction of data usage compared to native apps. Konga, which is a leading e-commerce website based in Nigeria, use a PWA that has resulted in 92% less data consumption, compared to a traditional app, thereby keeping the cost of using PWAs low for the end user. A native app that consumes 10mb of data for instance can be cut to just 500kb with a PWA. This is a massive decrease when your monthly data limit isn’t huge or where buying data is expensive.

In fact, PWAs don’t require any significant storage on the device either. This frees up space for the user and contributes to better performance on their smartphones.

2. No Updates Required:

The native apps that most users have installed on their device update automatically and oftentimes this requires a manual update or a Wi-Fi connection. Updating apps without Wi-Fi can lead to huge data consumption which increases the cost to the user. For example, an update for the Facebook app can be 200mb which, if the user is not using Wi-Fi, is a significant chunk of one’s monthly data allowance. 

PWAs don’t have this problem. As they are similar to websites, the update happens ‘on-use’ very much in the way a website is updated. You see the update when you load the PWA and it doesn’t have to be updated in the background or before you launch it like a native app. It also means that PWAs can be updated a lot quicker and there is no App or Play Store approval needed so any critical issues can be fixed in a much shorter time frame.

3. Costs Are Kept Low:

For companies, the cost of developing a PWA is much cheaper than developing a native app.

A business that needs a native app, will require that app to be developed for both Android and iOS devices, which are present on a whopping 99.6% of all smartphone devices. This can be very costly especially for start-ups or businesses that are eager to see a significant ROI on their native app.

Progressive Web Apps are cheaper to produce but not at the expense of less functionality. Thus PWAs provide a better option to businesses to generate a positive ROI. Developing both an Android and iOS app can cost $20k – $80k while a PWA can be developed for a fraction of this cost at around $6k – $10k.

4. PWAs Are Great For SEO:

It isn’t just the low data, storage and cost that are major benefits of adopting a PWA approach; they can also boost the accessibility and searchability of your app. 

Progressive Web Apps load fast. Uber’s PWA takes less than 2 seconds to load and this has a marked impact on search engine rankings as faster loading sites receive a ranking boost. Your PWA will be indexed quickly too and it provides a great user experience which all add to the success of your SEO strategy. In fact, you can implement PWAs into your existing online marketing plan.

Search Engine Land has a useful guide for PWAs and their effect on SEO as well as handy guidelines for increasing the visibility of your PWA online.

5. They Deliver Business Results Too:

PWAs has so far delivered great results for the businesses using them. As they provide a seamless experience with low data usage and fast loading times, many companies have found that their conversions increase significantly by using a Progressive Web App.

Petlove saw a 2.8x increase in their conversions by switching to a PWA and the average session length on their site increased considerably too. West Elm, a home décor company, also noticed a 15% increase in the overall time that users spent on their site through the PWA and they also experienced a 9% rise in revenue per visit.

Progressive Web Apps have contributed to business success time and time again with increased conversions, more time spent on a website per visitor and a boost in the revenue that is generated online.

The Future of Progressive Web Apps

These are 5 amazing benefits of Progressive Web Apps and what they can bring to a business.

The future of PWAs is bright. While Chrome and Firefox are generally the best mobile browsers to experience the full potential of PWAs, iOS 11.3 has brought Safari into the mix when it comes to supporting Progressive Web Apps. The stick that was often used to beat PWAs i.e. functionality on iOS wasn’t as consistent as Android, is now gone.

More and more companies are now exploring the idea of using PWAs. Especially for start-ups and businesses that don’t already have a native app, this is the right time for you to explore PWAs and improve the way in which customers interact with your company online.

If you know of any other benefits that PWAs bring then let us know in the comments below!

About the Author:

izaak-crook-headshotIzaak Crook is a Digital Marketing Executive for AppInstitute, a SaaS App Builder platform that allows anyone to create their own iOS and Android app without writing a single line of code.


Rich Messaging with Interactive Buttons: Convenience that your customers will love

We’ve talked about innovations in mobile messaging in this blog before, and have also covered case studies illustrating its benefits. Today, I would cover another messaging technology that will help you craft delightful customer experiences, to increase customer engagement and reap higher revenues.

This feature, which we call Interactive Messaging at Applozic, allows the exchange of multimedia messages (images, videos etc.) in the form of rich cards with embedded action buttons.

Rich Message Card

Interactive rich messages offer some major benefits to businesses and customers alike.

  • It gives your app users the convenience to seek requisite information and interact directly with it, via a conversational interface.
  • At the same time for any campaigns that you might be running, interactive messages give it greater nuance and increase the likelihood of generating a desirable response.

For the scope of this article, we have covered the top 6 use cases of interactive messaging, encapsulating the benefit of each one, alongside it

Booking Cards:

This type of rich messaging is of relevance to travel concierge marketplaces. Typically a user visiting one of these travel websites enquires about an airline or a hotel. Subsequently, interactive booking cards are sent his way to capture his preferences, based on which the itinerary in prepared.
As demonstrated in the images below, these interactive booking cards have action buttons for various parameters, like the no. of rooms, type of hotel etc. The user just needs to feed in his preferences and the system in return generates personalized results.Rich Messaging for Travel Instead of browsing a website, this interaction mirrors a typical retail point of sale moment where one receives personalized service based on their unique requirements.

Transaction Cards:

Offering advice over chat makes it easier for your customers to make a purchase. Transaction Cards allows you to do just that. These are rich messages, that displays the product details along with a customizable CTA button (Buy Now, Add to Cart etc..). These messages can be tailored based on the buyer’s interests thus adding a layer of personalization to your customer communication.
Shopping then becomes extremely convenient for users, as they now have a personal assistant at their disposal, at all times. The results are frictionless transactions, resulting in expedited sales and increased order value. It can be used both for making new orders and order modifications, thus providing a flexible solution for both sales and support

>> Kommunicate is a smart messaging software which brings Sales and Support together, with Bot+Human Hybrid Architecture.

Information Cards:

These cards can be used to display detailed product information, both pre-purchase for the buyer’s consideration and also post purchase for sharing transaction/booking info.  

Rich Messaging

The purpose of these messages is to go that extra mile in delighting your customers. These are beneficial for the customer’s overall experience as they now have the details of every transaction at their fingertips.

Rich Messaging for live tracking

Payment Cards:

These rich messaging cards provide an easy and convenient way to send and receive money via chat. The use case is of significant relevance for P2P money lending and fin-tech applications.

The lender sends an interactive message seeking money from a lender, which the latter can accept or reject. The lender, on the other hand, asks the lendee to return the money, again following the same process.
Interactive Rich Messaging for P2P Payment
The process is frictionless, fast and engaging compared to other methods.

Lead Collection Forms:

Your sales team is made up of humans and that’s a good thing, but sadly humans can’t work 24X7. That means a missed opportunity on capturing a lead.

Chatbots can plug this gap by engaging users with welcome messages, answering simple questions and eventually collecting lead information (Email Id, Name etc..). This they can do with Lead Collection Forms, which essentially are rich interactive messages having form fields for the prospect to fill in their contact details.

Rich Text Messaging as Lead Collection forms

>> Download the Complete Beginner’s Guide to Chatbots for a step-by-step walkthrough in bot building.

Polls and Surveys

Every well-run business needs to understand how it is doing and how it is perceived by its customers. Telephone calls, which is typically used for the purpose can come across as overly intrusive.

Interactive message cards with survey scales, on the other hand, is non-obtrusive and engaging as they are triggered at the opportune moment when the customer is interacting with your app.

Similarly, you can also design polls to conduct market research in order to understand customer perceptions.

Rich Messaging for Surveys

The result? Increased rate of response giving you that all-important feedback.

Thanks to the rising comfort levels with virtual assistants and chatbots as well as advances in technology, messaging apps are presenting new sales platforms. As more smartphone users continue to choose to text over talking (at least to their fellow humans), more and more products are being created that allow users to interact with their devices.

The mobile first cohort which essentially is today’s Gen Z, are comfortable with in-app messaging to make payments, hail a ride or even apply for a mortgage. As the paradigm shift in customer preferences continues from using websites to messaging apps and connected devices, interactive messaging that makes transactions convenient will be the torch-bearer.