The messaging app era is here. This isn’t something I am telling out of intuition, but there are a number of statistics and major trends to testify it.

For instance all the hype around Chatbots and its widespread adoption for different purposes across various industries. This goes out to point out a paradigm shift, that one day most business transactions can happen without human intervention, within messenger apps.

Chatbots and Messaging apps: The next Big Thing in E-commerce >>

Another startling fact is that the Top 4 Messaging apps have caught up to the Top 4 Social Networks in user numbers and now dominate mobile. This shows mobile user’s affinity towards messaging, which is not surprising considering the fact the messaging is the native UX of mobile.

Mobile app businesses as a result are quick to jump on the bandwagon, to add a messaging interface to their applications. This is to give users that extra bit of convenience to stay connected with fellow users and the service provider. The perks here are connectivity builds a sense of belongingness which builds engagement. It also allows service providers to deliver quick and concise answers to customer queries thus improving customer support.

Now building Chat and Messaging from ground up is like re-inventing the wheel, while you can simply get it custom made for your specific needs from 3rd party Chat SDK providers. That way you can focus on your own awesome product and leave the messaging part to those who do it best.

In this post I will cover two such SDKs – Hyphenate and Applozic and highlight the feature set of each to help you choose the right one for your needs.

Protocols Used:
Applozic uses MQTT protocol while Hyphenate uses its own patented MSYNC protocol. Being a patented protocol we are unaware of the intricacies of it. MQTT on the other hand is the standard for real-time communication and is used by the likes of Facebook Messenger and Google. Infact, all Internet of Things (IoT) devices are using this protocol due to its ability to exchange data faster as it creates several endpoints for data exchange. At the same time, it is lightweight so it minimises battery consumption.

Rich Messaging:
Both Applozic and Hyphenate supports Rich Messaging. While Applozic calls this feature Smart Messaging, Hyphenate calls it Command Messages. The feature allows exchange of actionable messages, that sends instructions from the app server to the client to perform specific functions, which can be anything from selling products to sending polls.

Documentation link to configuring Smart Messages on Applozic framework >>

Platforms Supported:

Message Broadcasting:
The feature allows you to send one-to-one messages to a group of users at one go. The perfect analogy is SMS or In-app Messages via which companies send out messages of different types (promotional, informative etc.) to their users. The only difference being unlike the latter, the former is two-way and can incite a reply from the recipient. This feature is unique to Applozic and is not supported by Hyphenate.

Read “Why Message Broadcasting is a cheaper and more efficient alternative to SMS” >>

Documentation link to configuring Message Broadcasting on Applozic framework >>

1-to-1 and Group Chat:
These basic features are supported by both Hyphenate and Applozic on all available platforms.

SMS/Email Fallback:
Another unique feature supported only by Applozic, that also demonstrates our immense customer focus. With SMS/Email fallback we have you covered in cases of grainy internet connections. Whenever a message fails to get delivered a fallback can be triggered that delivers the very same message as and SMS or Email to the recipient’s device.

Documentation link to configuring SMS/Email fallback on Applozic >>

Chat History:
We at Applozic understand that data is the new oil and therefore offer lifetime data retention, unlike Hyphenate where retention duration is at max. of 6 months on their premium plan.

Data Export:
We also have multiple options for Data export, like direct export as excel/csv from dashboard, APIs for bulk export and Webhook support for real time data delivery to your servers. Hyphenate on the other hand has only webhooks for this.

If you are looking to integrate chat in your product we have some guidelines which we have put down in our Messaging Best Practices Guide.

In case you are looking for clarifications into any of the above discussed pointers or should you have any queries, just drop a comment below and we will respond to that.