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Learning From Our Product Hunt Launch

Product Hunt has a legacy attached to itself. It began on November 6, 2013 as an email list and now has become a gateway for startups to maximize their reach in a day. Startups who have managed to reach to top of upvotes have reported a surge in their engagement rate and sales.

On 15th November 2016, Applozic got featured on Product Hunt. Thanks to Kevin William David (@kwdinc). We tried to identify hunters for us and found Kevin as the best choice. We are glad that he hunted us!

The steps we took as a part of our preparation strategy are:-

  • Modified our Home Page to make our product and value proposition clear in first glance.
    Screenshot - Present
  • We got active on Product Hunt and relevant groups on Facebook, Google+ and Slack.
    The groups dedicated to product hunt  which we got active on are:
    Spreadsheet
  • Prepared a separate landing page for users of product hunt, offering them an exclusive discount. 
  • Screenshot - PH
  • We put significant effort on finding for us the right Hunter, and after considerable research on Hunters who have earlier posted products from our particular niche, we zeroed in on Kevin William David (@kwdinc)

The Experience:

We got hunted at 3:26 PM IST, and the moment Kevin dropped us a mail, we knew it was showtime. The next 24 hours was to be the most critical part of our journey this far.

In order to start engaging with the PH community, which mainly consists of early adopters and tech enthusiasts, the first thing we did was to introduce ourselves and thank our hunter. Our idea was to introduce the capabilities of our product so that users clearly understand what we are and what users can achieve with us?.

We soon started to see a surge in engagement and by 6 PM IST! BOOM we had 40+ upvotes and we were on the home page in Top 5 bracket. We started using our social media handles to reach out to our supporters. Portals we used were Twitter, Facebook, Slack and Google+. Our primary objective was to tell people that we are live on product hunt and simultaneously enlighten the community about our product, and the problems it can address. We also reached out to our email base of existing users and newsletter subscribers. The idea was to introduce them to product hunt and offerer our platform at a discount if they subscribed from product hunt.

The results were encouraging initially, we were in Top 5 for first 4 hours but slowly we started slipping down: Top 7 for next 4 hours, then to Top 10 and later in Top 20 by end of day. Even then, we saw a sudden spike in our Sign-up counter as we saw 1.5X increase in the number of signups per hour. Overall we saw 2X rise in our leads!

What We Learnt:
It was our first launch on Product Hunt and although we failed to meet the targets that we had set for ourselves, we had a fair bit of learning.

The most important thing that we realized is: The Heart and Soul of Product Hunt is it’s Community, and although we tried our best to engage with the community prior to our launch, the time we spent or the method we adopted was not enough to gain the desired level of attention.Therefore the lack of support from the Product Hunt community hurt us big time. Although we managed to get a lot of initial attraction in the form of upvotes, most of these upvotes not being from members from the core Product Hunt Community didn’t bring us the credibility, we sought.

Moreover our extensive reach out via different channels, which initially brought us results, kind of backfired for us later.
While our extensive outreach brought a lot of traffic to our PH page, most of them were first time users and while these people loved our product and decided to upvote us, Product Hunt’s complex algorithm might have either marked them as spam or assigned lower weightage. As a result despite having a commendable no. of upvotes our position on the homepage dipped with time.

Panic struck in, when we saw this happening and we resorted to desperate measures. We started reaching out to Product Hunt influencers as a last roll of dice. While few of them acknowledged, by means of upvotes and re-tweets, one of them even warned us against taking such steps coz it looked spammy. While we acknowledged his concern, it brought us into bad light, and this was the last nail in the coffin.

The Final Result, we ended the day with 174 upvotes, a commendable number in itself, but our position on Product Hunt was relatively lower than many listings which garnered far less no of votes than us.

Solutions

  1. Involve every member of your team to get active on social media channels. Every group one chooses is as per his interests.
  2. Create your followers and get active on product hunt at least 3 months in advance.
  3. Get engaged with users and drive them to comment.

Though our experience are not set of guideline so, we feel plan should be customized per product being offered.

Before you bid us bye,

Check what our supporters said about us.

screenshot-www.producthunt.com-2016-11-27-19-12-08


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Customizable Web SDK for Chat-Messaging

 It was our customer’s use cases that encouraged us to write this article. We are going to highlight our Web SDK abilities and use cases that you can leverage with Applozic platform.

We introduced our Client API’s and Native SDK’s in Sep’2015, enabling developers to build cross-platform messaging for mobile, web and desktop. Since then, we have seen our platform being used in 100+ businesses but the most amazing part is that each of these implementations are unique in its own way. Each business has their own use cases and UI customizations, some with lengthy work flow and some even more complicated. Our highly simplified API’s and UI toolkit made it all an amazing experience.

Our Web SDK enables a variety of cross-platform messaging use cases:​

Match making and Dating services

On-demand delivery services

Community building and group chat

Online events and Social networking

Cross device messaging for Delivery – Recipient, Customer – Agents

Marketplaces connecting buyers and sellers

Be it Bubble, SideBox or Full view, we have you ready to use UI: https://www.applozic.com/docs/web-chat-plugin.html#customization

fullview

sidebox

We offer you the freedom to build a great messaging experience in any product. Our Web SDK will keep evolving with our extensive roadmap but your feedback and suggestions would always help us reach new highs.

The documentation is available as part of our developer portal, along with example apps: https://www.applozic.com/docs/web-chat-plugin.html#first-level

Sign up for Applozic developer account and get started: https://www.applozic.com/signup.html 

If you have any questions about integration and customization, please connect with us over live chat and we will be happy to assist you.

 


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Eezyrent increased their closures 5X by enabling real time chat between Landlords and Tenants

favicon Eezyrent is a simple rent utility that helps you find space for rent, or a tenant / flatmate for your place –  10 times faster, and at less than 1/10th the cost. It completely eliminates the broker from the transaction. Eezyrent searches and finds accurate matches for you for free, and you can then get a 100% valid lease & license agreement registered & delivered to you for as little as Rs. 1000/-, from the comfort of your home or office, without visiting the registration office!

That’s Eezyrent for you! “0% brokerage, 100% ease” –  a broker-free marketplace for only end users – property owners and tenants – find each other, talk, and close the deal quicker, more reliably & more conveniently than ever before. Eezyrent has simplified the house renting for landlords and find the best match for tenants.Sample 01

“We wanted a ‘WhatsApp like’ messaging system integrated into our system. Applozic has been a real boon in that sense. Their product and support is fantastic. Devashish & team are true partners… they know their stuff, are good listeners & very easy to get along with… like one’s own team… would highly recommend without any reservations” – Hemant Kejriwal, Founder and CEO @Eezyrent  favicon

Challenges:

  • Users aren’t too keen to share their contact details with others unless prior to any relevance
  • Messaging wasn’t real time – users didn’t know if the people they message were online.
  • Furthermore, for the users to share images of their apartment, they had to fall back on emails – leading to delays,  fragmentation of the conversation across messages, emails & phone calls.
  • Property owners as a community are generally much older and relatively less tech savvy. Hence, all the friction was leading to delayed response which led to reduced communication… ultimately leading to fewer closures.
  • Consolidated conversation/agreements history.

Solutions:

  • Easy to use Real time chat/messaging for tenant-landlord communication while securing each party privacy.
  • Ability to chat, send audio/video messages in real time with sms/email as fallback provided an end to end communication.
  • All the messages/attachments/conversations stored at one place.

Results:

  • Increased user base multi-folds with seamless communication
  • Both tenants and property owners are happy as they accomplish everything in real time and being at one place.
  • Eezyrent gets smart with data analytics to help people find their next rental house easily.