Myths and realities of BigData

Myths and realities of BigData – exported from Medium

I often get asked about “BigData”… not just from people with technology background, but increasing from people who are not from technology. There is a lot of curiosity about this topic and often a lot of myths. So, I decided to write this for a non-technical audience. If you are a techie, you will most likely find this quite elementary. Here it goes…

Let’s do a little thought experiment?—?you go to a mall on a busy weekend; it’s very crowded, you visit multiple shops, browse through a few racks of clothes, try out a few of the outfits, put items in your shopping basket, stand in a long checkout queue, after waiting in the line for ten minutes, you abandon the checkout. Then you go and have a meal at the food court, on the way bumping into a few friends of yours and exchange a few pleasantries.

It will be virtually impossible for anyone to keep track of yours or hundreds of other people’s activities at the mall. In a way, you are mostly invisible. Contrast that experience with that of the digital world, where you go through a few websites (or apps) on an above mentioned shopping journey. It’s quite likely that each of your activities and actions are recorded and logged (often multiple times with multiple entities?—? Read More