use cases of healthcare

Top 7 uses of In-app messaging & Real-time communication in Healthcare

In our previous blog, we discussed in detail about why the healthcare industry requires a more connected ecosystem. A quick recap and you will realize that with efficient communication, about 80% medical errors can be avoided and the average inpatient stay would be reduced by 0.77 days. Considering this, the cumulative annual saving for the industry would be $52bn.

In this blog post, we would look into real-life use cases of Real-time communication in the Healthcare Industry, and the benefits thereof:

Patient-Physician (1-1) Chat:

A dedicated conversational interface for each patient to communicate directly with their care provider and vice versa. A great way for patients to be in touch with their physicians at all times. Ideal for post-hospitalization care, effective drug management and emergencies.

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Present Medical Reports Directly In Conversations:

Paper-based medical reports are subject to damage and loss. It also incurs additional mailing/faxing charges and effort. Presenting all medical reports as attachments on a messaging client is both spontaneous and relatively much cheaper.

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Patient Centric Group Conversations:

A dedicated conversation interface corresponding to every patient. This is ideal for bringing the complete healthcare team together for powerful team dialogue. Promotes more coordination and transparency, also ensures the formulation of a more informed and collaborative treatment plan.

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Telemedicine Platform:

Remote diagnosis and treatment of patients by means of IP-based Audio/Video Calls. Can be effectively used for remote patient monitoring, store-and-forward (asynchronous telemedicine) for sharing patient info with physicians at a different location and interactive telemedicine allowing patient and physician to communicate in real time.

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Personal Nurse:

Remote patient care is one area of service, i.e. still unexplored. One way is to send timely reminders to patients for adherence to drug routines, regular medical checkups and diagnostic tests. This ensures better rehabilitation care, thereby increasing the likelihood of full recovery, and also makes up for lapses in patient hand-off communication if any.

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Internal Communication:

Internal communication within any healthcare setup still relies on antiquated modes like desk phones, pagers, emails, paper charts, etc. which are susceptible to bottlenecks. Switching to a real-time setup makes communication faster and more efficient.

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Healthcare Bots:

Although chatbots can never replace an experienced doctor, self-diagnosis tools powered by AI can help people find a solution to most common problems. The real benefit of Chatbots in healthcare is its ability to provide advice and information for a healthy life.

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Chatbots in healthcare can span any of the following niches:

  1. Fitness
  2. Mental Health Support
  3. Nutrition Coaching
  4. Symptom Checkers
  5. Medication Adherence
  6. Diabetes Support etc.

Real-time communication by means of In-app Messaging and IP-based Audio Video calling can help the healthcare industry provide the best patient care, ensuring data confidentiality.
To sum it all up, the benefits of Real-time communication in healthcare are:

  • More efficient workflows due to better coordination between hospital staff and practitioners.
  • Enables faster information sharing by means of transmitting diagnostic reports, treatment schedules, etc. directly on chat.
  • Instant Messaging can guide practitioners to reach the area of the hospital, which needs their attention spontaneously, thereby reducing personnel response time.
  • Seamless communication between care team and the patient ensures quicker treatment, enabling physicians to treat more patients in the same time.
  • Messaging improves the accuracy of appointment scheduling and also the efficiency and speed of hospital admissions.

Did we miss any other use case of real-time messaging in healthcare? Let us know in the comments section below.

 


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Customizable Web SDK for Chat-Messaging

 It was our customer’s use cases that encouraged us to write this article. We are going to highlight our Web SDK abilities and use cases that you can leverage with Applozic platform.

We introduced our Client API’s and Native SDK’s in Sep’2015, enabling developers to build cross-platform messaging for mobile, web and desktop. Since then, we have seen our platform being used in 100+ businesses but the most amazing part is that each of these implementations are unique in its own way. Each business has their own use cases and UI customizations, some with lengthy work flow and some even more complicated. Our highly simplified API’s and UI toolkit made it all an amazing experience.

Our Web SDK enables a variety of cross-platform messaging use cases:​

Match making and Dating services

On-demand delivery services

Community building and group chat

Online events and Social networking

Cross device messaging for Delivery – Recipient, Customer – Agents

Marketplaces connecting buyers and sellers

Be it Bubble, SideBox or Full view, we have you ready to use UI: https://www.applozic.com/docs/web-chat-plugin.html#customization

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sidebox

We offer you the freedom to build a great messaging experience in any product. Our Web SDK will keep evolving with our extensive roadmap but your feedback and suggestions would always help us reach new highs.

The documentation is available as part of our developer portal, along with example apps: https://www.applozic.com/docs/web-chat-plugin.html#first-level

Sign up for Applozic developer account and get started: https://www.applozic.com/signup.html 

If you have any questions about integration and customization, please connect with us over live chat and we will be happy to assist you.

 


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3 reasons why you should integrate in-app messaging with your mobile commerce

We are living in the era of conversational marketing where we all are trying hard to strike a conversation with our users and engage them. In order to strive this cut throat competition,one needs to focus on building customer loyalty while acquiring new customers.
We know that the rise in mobile penetration across the globe has provided us the access to numerous untapped markets. In fact, it is estimated that by 2017, mobile commerce would be worth $700 billion.

Marketers are scouting for ways to multiply their customer base and loyalty rates. In a study conducted by Localytics, it was found that “75% of users churn their app within 90 days”, approves that engagement and retention still remains a daunting task. One needs to decipher ways to make your users belong to the 25% bracket. Having a real time based in-app messaging has been one of the best solution in this domain.

Recent studies has grounded the potential of real time in-app messaging firmly. Researchers have deciphered some great statistics (see the links below) shows why it should be top product improvement agenda and how in-app messaging is a great way to drive conversions.

Let us have a look!

# 1: It is estimated that in-app messaging boosts engagement by 3X!
       Yes, you read it right. Three times!

# 2: In-app messaging increases the app launch by 27%.
       A customer would love to get back to your app again and again

Wasn’t these reasons sufficient to integrate in-app messaging in your app?
If the answer is still No, then remember this,

#3: In-app messaging has ability to drive increase in your conversions rate upto 4X!
       Yes, 4 times increase in customers and revenue.

By now, you know the outcomes of using real time in-app messaging but must be wondering how would one use it to attain such results.

  1. Use in-app messaging to reach to your customer base.
    Generally, you use email and push notifications for running marketing campaign for your existing customers. You are able to reach only to customers who have given you permission to contact them using those channels, but in-app messages can help you reach an even bigger proportion of your audience and at a time that they are likely to engage.
    So, you will have multi channel approach now. Remember:

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(Image source: https://goo.gl/OLcp1g)

  1. Use in-app messaging to engage with highly targeted customers
    In-app messaging allows you to engage with users who are already using your app.If someone isn’t using your app or checking out your website, they’re not going to receive an in-app message from you. The audience you reach through in-app messaging are highly refined and are those you don’t need to convince to visit your app or website: they’re already there! They will include your loyal base, some first time visitors who wish to know more about your brand and some in between these extremes. So here, you try and engage your interested audience and remember, you are not interrupting but trying to create a user experience.
  1. Use in-app messaging to provide a website experience
    Imagine a new customer has just downloaded your app. He opens it and page pops up welcoming her. You can have an in-app messenger with relevant screenshots welcoming him and guiding him through the app. Also, he is made aware of how to keep his sensitive information intact. Not only this you can create short and sweet welcoming messages to make him feel involved and belonged. A human touch through real time in-app messaging will act as an icing to the cake.

Conclusion

Mobile commerce industry has magnified the importance of in-app messaging. Sooner or later, we are sure that in-app messaging will be part of every website and mobile apps. Also, with availability of messaging SDK’s like Applozic, integration is just matter of few minutes now.

Applozic is “feature-as-a-Service” for a complete communication solution. Think about any type of conversation 1-to-1, 1-to-many, group chat, context based chat etc, you have it all at one place. It is a platform that offers application to user messaging, cross application communication, SMS and Email fallback support along with Dashboard that has rich insights and analytics.