Those notifications you get about great offers on your mobile device or desktop got there because of Push Notification Ad Networks. Push Notifications Ad Network does not require you have an app installed before you receive these notifications. It runs via a web-based software development kit, targeting browser traffic.
Want to know everything about Push Notification Networks? Then keep on reading. There are mobile push notifications and desktop push notifications. Both work in the same way, but one (mobile) promises better engagement. This is because most people browse the web with their mobile devices.
Once you visit a new site and see a pop up asking you to sign-up to receive notifications about new content or deals, that is Push Notification at work.
What Are Push Notification Ads?
In today’s world, online advertising and marketing are a big deal. With technology also evolving, marketers have found a great way of attracting visitors, while website owners have found an extra earning source.
Push Notification Ad Networks are alert messages usually with an icon of the brand that appears in your browser or a mobile device. The third-party applications send push notifications to the user who has clicked on the notification ad.
After the user clicks on the notification ad, he will start receiving notification about new deals or content from the website. Push notifications require that the targeted audience responds to the push notification.
If the website visitor declines subscription to receiving notifications, your worth has received no extra value. A click on the notification takes users to the landing page being promoted or straight to the offer.
Marketers use push notifications because of how highly effective they are compared to other traditional ad formats. Push notification has a small percentage of bots, high international reach, and higher click-through and conversion rates.
Types of Push Notification Ad Networks
There are two types of push notification ad networks: Web push notifications (push ads) and app push notification. Both of them have a similar surface structure, but the means of their delivery is what sets them apart.
App push notification, as the name implies, requires the user has an app installed on their mobile device to receive notifications. Without an app installed on your mobile device, you will not get app push notifications. They are sent by the app publishers at any time, even when you are not using the app.
On the other hand, web push notification does not require the user to have an app before receiving notifications. Web push notification only requires you have a web browser open- whether or not you are on the website. A lot of popular web browsers support web push notifications.
A push ad consists of a headline, short description, small image, or large image (depending on the operating system you use).
How Users Can Stop Push Notification Ads
When you allow an app to send you push notifications, it is similar to allowing a store clerk to drag you by the ear into their store. Push ads enable marketers to put a commercial in your life at any time they want to. This can get exhausting.
You can turn it all off! Although there is no easy way of turning off all push notifications from an Android or iOS device. You must dive deep into settings, then turn the notifications off, app-by-app. This can be stressful, but it is completely worth the stress, as you will are guaranteeing yourself peace.
You can leave a notification for your messages and calls, but ensure you turn off all notifications from every other app. If you can not handle missing an alert, an alternative on iOS is turning off everything but leaving the “Show in notification center” on.
This way, iOS users will not be disturbed by sounds or other alerts. However, every notification will still be available once you pull down the windowshade.
Android users who want to keep receiving notifications can select “Show Silently” while disabling notifications on every other app. If you want to enable Android push notification, click here.
How To Use Push Notification Ad Networks
Push notification ad network has become the most successful way of increasing outreach and user engagement. It is also a great way of increasing your brand’s conversion rate.
Push notification ad networks are used to buy push notification ads for brand promotion and promote a business or product. Prices vary from one push notification ad network to the other.
Some push notification ad networks need as little as a $25 minimum deposit to start with. Others need as much as a $500 minimum deposit.
It is up to you to choose which will serve your business or brand better or within your budget. You must have it at the back of your mind that subscribing to a push ad network is not the final step.
You have to create eye-catching creatives and innovative campaigns. Your campaign must have catchy titles and descriptions. Sites like Online Writers Rating offer writing service reviews to help you with a creative push notification copy.
The Best Push Notification Ad Networks
As more people browse the web with their mobile devices, there are greater opportunities to push ad campaigns. Let’s take a look at some of the best push notification ad networks in the market.
RichPush has a database of over four hundred and fifty million (450M) subscribers and two billion daily impressions. Meaning your ad campaign is destined to get more traffic notifications if you use this push notification ad network.
With the help of RichPush Insights, you can determine the best traffic to purchase before registering on the platform. The insights allow you to view the average price for whatever country you select. You can also view price on any specific device.
The price of buying traffic per click is $0.003. RichPush will work well for you if you have offers in any of the following verticals:
- Mobile Apps
RichPush also offers several cool optimization tools to ensure creating and monitoring your campaign are hassle-free.
PropellerAds is an ad network that offers you multiple ways of monetizing your traffic. With over a quarter of a billion monthly real monthly users across mobile and desktop ad networks, it is one of the best ad networks to use for your campaign.
Some of the targeting options of PropellerAds include:
- Geographical location.
- Device & connection types.
- Browser and language.
- Frequency capping.
- User activity targeting.
- Operating System.
- Mobile carrier.
If you can maintain a high Click-through rate, you may pay less for your traffic. PropellerAds is a good ad network for affiliates who are just starting.
It is a friendly and eclectic ad network offering over thirty billion worldwide ad impressions every month. Adsterra works with over twelve thousand publishers and more than eight thousand brands, affiliates, and ad networks.
The minimum advertising budget is a hundred dollars. Adsterra offers a support team that is available 24/7. They also have multilingual support staff to cater to non-English speakers.
Adsterra offers the following ad formats:
- Direct Link.
- Native Ads.
- Vast (video).
- Web push.
- Social Bar and
If you are searching for stable traffic growth at a reasonable rate with a company that focuses on building long-term relationships, Adsterra is your sure bet.
MegaPush is arguably the first Push notification ad network after launching its platform in 2017. Even though push has been around before 2017, MegaPush is the first entity to be a push only advertising network.
MegaPush is focused on push ad format and is always looking for ways to stay ahead of the competition. MegaPush is the largest push ad network with 450million active users and 5 billion impressions.
MegaPush is best known for the handling the following verticals:
MegaPush has filters like budget limit and clicks limit to ensure your campaign remains within set parameters.
These are some of the best push notification ad networks that we have reviewed. However, other push notification ad networks in the market may serve your needs better than any of these four.
Push notification ad networks are a revolution in the advertising sector. They have made it easier for web publishers and marketers to earn from using push ads. They have also created an easy way to reach real people and increase traffic on your website.
It is important that whoever gets the push ad clicks to receive notification before you can consider your ad campaign a success. This means you must use catchy titles and descriptions.
Nancy P. Howard has been working as a writing expert at review service Best Writers Online for a year. She is also a professional writer in such topics as blogging, IT and marketing. She loves travelling, photography and always welcome to meet new people.