Mobile Apps has touched the lives of billions across the globe in multiple ways.It has redefined habits and solved a number of day to day problems. Experts around the globe have considered 2017 a successful year for mobile app growth and penetration. A recent study has revealed that 57% of consumers time using digital media was spent on apps in 2017. Decision makers around the world have accepted the data and now are actively evaluating ways to cater this changing consumer behavior. Mobile apps are now part of every strategy meeting as it is been seen as an important medium to grow business and engage users.

On the other hand, developer communities also had a good run last year as the technologies which have made their life easier have matured. Developers are no longer expected to take up the cumbersome tasks of developing things from the scratch and are generally required to improvise on the existing resources and make the required tweaks to achieve an app’s overall objective.Tools like Firebase have become a one-stop solution platform for building better mobile apps and growing business faster.

Firebase which has evolved from Envolve, a startup started by James Tamplin and Andrew Lee in 2011 which offered an API to enable the integration of online chat functionality in web apps. However, within years of their service, they noticed that the APIs were being used to pass application data that weren’t actually a chat message. This triggered them to start working on a real-time architecture that could power this need and thus Firebase was born. Today, it has evolved as a holistic tool for developing and deploying mobile apps faster and scale them as per requirement. Some of the tools which are being extensively used include

  • Real-time Database
  • Crashlytics
  • Cloud Firestore
  • Testlab  

All these products aim to make the development process smoother and agile. Some of the interesting use cases with Firebase revolves around creating a great onboarding flow.
Sami Ben Hassine, of The Fabulous, says,” We saw twice the retention rate among users with customized onboarding flow than among regular users. And it took us just one day to implement the customized onboarding screens.”
Firebase is also known for customizing welcome back screens and helping marketers/ developers to understand user behavior easily. It has a number of features like which allows marketers to have dynamic content and later launch it with minimal risks. One can also add the basic functionality of chat as an added feature. Firebase thus attempts to simplify the development and optimization process for developers.

However, the bigger question is Firebase enough for you to get started in terms of chat and enabling this important feature on your application.  
Let me help you understand this better. We have a number of APIs that are capable of doing a lot of things together but we always focus on using specialists like Stripe for Payments, Google Maps for locations, Applozic for chats. Because they are capable of inventing, re-inventing the technology they are born for. Objective specific APIs have become the order of the day for dynamic growth and continuous evolution.

One such super specialist in the field of Chat as a Service is Applozic. Born in 2015 to help developers, product managers add reliable and scalable chat service to their applications. It is founded by Devashish Mamgain and Adarsh Kumar after their successful venture of MobiTexter. During their first venture of enabling SMS texting from a computer using the mobile number, they felt a need to create an easy medium for integrating chat in applications. They identified that majority of users found messaging as the easiest form of communication with peers. Thus Applozic was born which enables developers to have the integration with zero server-side code to enable chat as a feature in application faster.You can add the feature of media sharing, contact sharing with minimal efforts.It has now evolved as end-to-end communication platform capable of meeting all kind of business requirements. On the other hand, non-specialists tools require you to mess with the node scripts and undergo a number of tiring steps before enabling these must-have features. A number of developers get stuck during this phase which eats up their precious time leading to increased time to go live.
Some of the interesting use cases about Applozic revolves around how it has simplified the process of having chat enabled on applications. Puneet Kukreja, from, says,”Building a robust, intuitive and feature loaded and a dedicated team to support comprehensive messaging system would have taken few months. The team at Applozic made integration a breeze and with their messaging platform, we were able to build something quickly that serves our millions of users; it works great and looks great too.”

It also has a number of use cases around marketplaces where people used the feature of tripartite chat, shopping assistants to ensure a better experience for their customers and sellers. On-demand services are also using chat services to provide the personalized experience and provide contextual support by using features like bot integration, broadcasting of smart messages and real-time status updates.

Thus, it is important to have specialists for each and every kind of initiative you undertake and use cases around these products have reinstated this inference. We should look at these tools for revolutionizing the experience of users and help the developers’ community build and modify products faster. In case, you are still stuck let us know and we can discuss. Hit us a hi now!