Learning From Our Product Hunt Launch
Product Hunt has a legacy attached to itself. It began on November 6, 2013 as an email list and now has become a gateway for startups to maximize their reach in a day. Startups who have managed to reach to top of upvotes have reported a surge in their engagement rate and sales.
On 15th November 2016, Applozic got featured on Product Hunt. Thanks to Kevin William David (@kwdinc). We tried to identify hunters for us and found Kevin as the best choice. We are glad that he hunted us!
The steps we took as a part of our preparation strategy are:-
- Modified our Home Page to make our product and value proposition clear in first glance.
- We got active on Product Hunt and relevant groups on Facebook, Google+ and Slack.
The groups dedicated to product hunt which we got active on are:
- Prepared a separate landing page for users of product hunt, offering them an exclusive discount.
- We put significant effort on finding for us the right Hunter, and after considerable research on Hunters who have earlier posted products from our particular niche, we zeroed in on Kevin William David (@kwdinc)
We got hunted at 3:26 PM IST, and the moment Kevin dropped us a mail, we knew it was showtime. The next 24 hours was to be the most critical part of our journey this far.
In order to start engaging with the PH community, which mainly consists of early adopters and tech enthusiasts, the first thing we did was to introduce ourselves and thank our hunter. Our idea was to introduce the capabilities of our product so that users clearly understand what we are and what users can achieve with us?.
We soon started to see a surge in engagement and by 6 PM IST! BOOM we had 40+ upvotes and we were on the home page in Top 5 bracket. We started using our social media handles to reach out to our supporters. Portals we used were Twitter, Facebook, Slack and Google+. Our primary objective was to tell people that we are live on product hunt and simultaneously enlighten the community about our product, and the problems it can address. We also reached out to our email base of existing users and newsletter subscribers. The idea was to introduce them to product hunt and offerer our platform at a discount if they subscribed from product hunt.
The results were encouraging initially, we were in Top 5 for first 4 hours but slowly we started slipping down: Top 7 for next 4 hours, then to Top 10 and later in Top 20 by end of day. Even then, we saw a sudden spike in our Sign-up counter as we saw 1.5X increase in the number of signups per hour. Overall we saw 2X rise in our leads!
What We Learnt:
It was our first launch on Product Hunt and although we failed to meet the targets that we had set for ourselves, we had a fair bit of learning.
The most important thing that we realized is: The Heart and Soul of Product Hunt is it’s Community, and although we tried our best to engage with the community prior to our launch, the time we spent or the method we adopted was not enough to gain the desired level of attention.Therefore the lack of support from the Product Hunt community hurt us big time. Although we managed to get a lot of initial attraction in the form of upvotes, most of these upvotes not being from members from the core Product Hunt Community didn’t bring us the credibility, we sought.
Moreover our extensive reach out via different channels, which initially brought us results, kind of backfired for us later.
While our extensive outreach brought a lot of traffic to our PH page, most of them were first time users and while these people loved our product and decided to upvote us, Product Hunt’s complex algorithm might have either marked them as spam or assigned lower weightage. As a result despite having a commendable no. of upvotes our position on the homepage dipped with time.
Panic struck in, when we saw this happening and we resorted to desperate measures. We started reaching out to Product Hunt influencers as a last roll of dice. While few of them acknowledged, by means of upvotes and re-tweets, one of them even warned us against taking such steps coz it looked spammy. While we acknowledged his concern, it brought us into bad light, and this was the last nail in the coffin.
The Final Result, we ended the day with 174 upvotes, a commendable number in itself, but our position on Product Hunt was relatively lower than many listings which garnered far less no of votes than us.
- Involve every member of your team to get active on social media channels. Every group one chooses is as per his interests.
- Create your followers and get active on product hunt at least 3 months in advance.
- Get engaged with users and drive them to comment.
Though our experience are not set of guideline so, we feel plan should be customized per product being offered.
Before you bid us bye,
Check what our supporters said about us.