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Top 10 eCommerce Bloggers You Should Know About

eCommerce and mobile commerce has changed the way we shop. Whether you are a veteran ecommerce marketer or an amateur one you might have wondered, why some portals have been super successful while some have shut down in months. A good way to understand and learn what to do and what not to is by following some experts in this domain and get their wonderful insights.

Since Applozic is tailored for eCommerce portals, it is important for us to be abreast with the latest developments in this domain. Below is the list of blogs (in no particular order) which we follow for this purpose, and since Sharing is Caring we thought it would be best to put it up for you.

1. Get Elastic

It is the blog which you must follow for all latest eCommerce tips and news. It covers a wide variety of subject such as user experience, marketing strategy and conversion rate optimization. It has a global following with more than 17K followers on its RSS feed. One of its latest articles speaks about ways of increasing sales and engagement rate (which we loved, check out for sure). It is a blog penned down by Harry Chemko (@hchemko), digital strategist known for his ROI centric works.

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Harry Chemko

2. A better lemonade stand

It is a blog published by Richard Lazazzer (@RichardABLS). He is known for sharing real life experiences of creating an effective digital business. He provides a holistic overview of the industry by covering a large number of subjects such as what eCommerce frameworks you should choose, when and how you should focus on SEO, etc. With an average monthly visitor of 285K and 38k+ subscribers he is a blogger you should never miss out.

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Richard Lazazzer

3.Hamletbatista

This is a portal which you should use to understand the do’s and dont’s of search marketing. The blog lists a number of ways on how to focus on CRO based tools and how to use them for effective results. The best part of the blog is its unique way of creating content keeping in mind that it is interesting for both veterans and beginners. The author of the blog is Hamlet Batista (@hamletbatista), CEO of Hamlet Batista Group LLC.

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Hamlet Batista

4. Merchact

We generally focus only on ways to improve our sales and customer engagement but this is a website which can help you think beyond it. Merchact is a portal which can help you prepare for mitigating risks and frauds in your payment procedure and assure you to be scam proof. The blog is an attempt to educate eCommerece enterepreneurs on ways to reduce credit card chargeback’s, international payment methods etc. One of its key writer is Patrcia Carlin (@Sheispayments), who is known to help eCommerce portals across the globe.

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Patricia Carlin

5. Volusion

Volusion is an organization which has been designed for helping every beginner and eCommerce enthusiast in the field of execution and planning. It was started in late 90s and since then has helped a number of entrepreneurs globally. You must follow its blog to learn on how to sell on platforms like Instagram and Facebook or to learn about some interesting tools for creating unique designs and user experience all together. It was started by Kevin Sproles (@kevinsproles) in 1999 and since then it created a good number of loyal followers. We recommend bookmarking it right away!

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Kevin Sproles

6.Razor Social

It is a blog published by Ian Cleary (@IanCleary) with a clear focus on sharing strategies for effective social media use. Ian is known to some great growth hacks and tools which can help any eCommerce business to use social media effectively. We found a unique aspect to the blog which is the tips and tricks shared by him on how to create a synergy between social media and new age marketing techniques like influencer marketing, marketing automation.

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Ian Clearly

7.Business 2 Community

This is a blog which has a growth story worth knowing. It was started as a personal blog by Brian Rice (@briansriceand today has more than 15,000 contributors. It has now become a platform to know about all the aspects of running an eCommerce business. It has quite a number of interesting takes on strategy building which can really be helpful if you have just started your business. Today, it has been qualified a must follow blog due to its versatile and diverse subject areas.

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Brian Rice

8.Instapage

If you are struggling with landing pages this can be a portal which should follow. It has number of writers but a good one to follow is Fahad Muhammad (@MuhammadFahd7). He is an expert in creating the best landing pages. The blog has articles from end to end management of a landing page. Fahad is known to do a comprehensive analysis of more than 100 best landing pages every year and share his insights. You can also check out this portal on future of media and trends to plan your future objectives.

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Fahad Muhammad

9. Rogerdooley

Roger Dooley (@rogerdooley) is known worldwide for explaining ways of neuromarketing and how it can be used in the eCommerce industry. In his blog he shares unique insights on gender intelligence and how to target users if your website is not that great. He has some great podcasts on building effective teams and mental preparation which you should try for sure. His ideas are little different from rest of the digital gurus.

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Roger Dooley

10. eCommerce Fuel

It is a blog started by Andrew Youderian (@youderian), a successful entrepreneur who reached 1 million dollar profit in a short time. In his blog he shares relevant tips and lessons he has learned from his own experiences. With this blog he has created a close community so that he is able to reach out to only those users who are like him and will benefit a lot from his expertise. In order to join the community, one is expected to take membership $49 per month but before that you need to build a successful eCommerce venture. A challenge which you must accept!

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Andrew Youderian

eCommerce marketing changes every day and following thought leaders can help you stay ahead. We believe that the future of Commerce is Conversation and at Applozic we have innovative Messaging solutions for specific eCommerce Use Cases.

Let us know if we missed out on your favorite blog, by dropping your comments below.


inapp

3 reasons why you should integrate in-app messaging with your mobile commerce

We are living in the era of conversational marketing where we all are trying hard to strike a conversation with our users and engage them. In order to strive this cut throat competition,one needs to focus on building customer loyalty while acquiring new customers.
We know that the rise in mobile penetration across the globe has provided us the access to numerous untapped markets. In fact, it is estimated that by 2017, mobile commerce would be worth $700 billion.

Marketers are scouting for ways to multiply their customer base and loyalty rates. In a study conducted by Localytics, it was found that “75% of users churn their app within 90 days”, approves that engagement and retention still remains a daunting task. One needs to decipher ways to make your users belong to the 25% bracket. Having a real time based in-app messaging has been one of the best solution in this domain.

Recent studies has grounded the potential of real time in-app messaging firmly. Researchers have deciphered some great statistics (see the links below) shows why it should be top product improvement agenda and how in-app messaging is a great way to drive conversions.

Let us have a look!

# 1: It is estimated that in-app messaging boosts engagement by 3X!
       Yes, you read it right. Three times!

# 2: In-app messaging increases the app launch by 27%.
       A customer would love to get back to your app again and again

Wasn’t these reasons sufficient to integrate in-app messaging in your app?
If the answer is still No, then remember this,

#3: In-app messaging has ability to drive increase in your conversions rate upto 4X!
       Yes, 4 times increase in customers and revenue.

By now, you know the outcomes of using real time in-app messaging but must be wondering how would one use it to attain such results.

  1. Use in-app messaging to reach to your customer base.
    Generally, you use email and push notifications for running marketing campaign for your existing customers. You are able to reach only to customers who have given you permission to contact them using those channels, but in-app messages can help you reach an even bigger proportion of your audience and at a time that they are likely to engage.
    So, you will have multi channel approach now. Remember:

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(Image source: https://goo.gl/OLcp1g)

  1. Use in-app messaging to engage with highly targeted customers
    In-app messaging allows you to engage with users who are already using your app.If someone isn’t using your app or checking out your website, they’re not going to receive an in-app message from you. The audience you reach through in-app messaging are highly refined and are those you don’t need to convince to visit your app or website: they’re already there! They will include your loyal base, some first time visitors who wish to know more about your brand and some in between these extremes. So here, you try and engage your interested audience and remember, you are not interrupting but trying to create a user experience.
  1. Use in-app messaging to provide a website experience
    Imagine a new customer has just downloaded your app. He opens it and page pops up welcoming her. You can have an in-app messenger with relevant screenshots welcoming him and guiding him through the app. Also, he is made aware of how to keep his sensitive information intact. Not only this you can create short and sweet welcoming messages to make him feel involved and belonged. A human touch through real time in-app messaging will act as an icing to the cake.

Conclusion

Mobile commerce industry has magnified the importance of in-app messaging. Sooner or later, we are sure that in-app messaging will be part of every website and mobile apps. Also, with availability of messaging SDK’s like Applozic, integration is just matter of few minutes now.

Applozic is “feature-as-a-Service” for a complete communication solution. Think about any type of conversation 1-to-1, 1-to-many, group chat, context based chat etc, you have it all at one place. It is a platform that offers application to user messaging, cross application communication, SMS and Email fallback support along with Dashboard that has rich insights and analytics.