healthcare-communications

The Need for a Connected Healthcare Ecosystem:

Healthcare industry has seen major enhancements in the past few years both in Clinical and Administrative technologies. While innovations in the fields of Digestible Sensors, Optogenetics and 3D Printed Biological Materials allow healthcare practitioners to offer cheap, faster and more efficient patient care, major advancements in the field of Healthcare IoT and services like EHR and EMR has given more control and access to data.

Yet with all the major outbreaks happening around us most healthcare providers still rely on antiquated tools for communication – pagers, desk phones, emails, paper charts and reports, which creates bottlenecks and breakdowns in communication. The outcome, very often we come across instances that link medical errors to poor communication between providers. Below are some results to ponder upon:

Connectivity in HEalthcareThe Joint Commission, one of the leading authorities for Medical Accreditations and Certifications claimed in one of their studies that “80% of medical errors are as a result of poor communication in patient handoffs  between providers”

 

AIGThe American International Group identified “Lack of Teamwork, negative culture and poor communication ” as the major hindrance to improving patient safety in hospitals.

 

 

evanoff_350Bradley Evanoff and a team of other physicians from Washington University School of Medicine in their research proved that “Failures of communication among Health Care providers can lead to medical errors and poor quality of patient care .”

One major advancement in the field of Healthcare connectivity is the emergence of EMR and EHR services. Thanks to these services, Healthcare providers have moved from paper-based patient records and files, to a central repository for all information, which is vastly more efficient. One major pain point still unaddressed despite the emergence of such services and its widespread adoption is the lack of any mode for Real-time communication. EMRs generally don’t push out notifications when new information is added and requires a computer or a work station to query patient data. Needless to say continually checking an EMR for patient information or messages creates bottlenecks in collaborative workflows.

As Healthcare moves into a collaborative care model, patient safety becomes a collective endeavor that requires strong coordination across all stakeholders in a patient’s healthcare ecosystem. Therefore healthcare communication needs to reside in a responsive, dynamic environment with multiple access points and not in a state of lagging response on fixed systems.

We live in a world where mobile technology enables communication to happen in real time. We get notified about all things we care about, on our smartphones real-time as and when it happens.

Healthcare today requires the same level of spontaneity in connectivity and Healthcare providers expect the convenience and readiness of communication that the smartphone in their pocket can offer.

At Applozic Inc. we power real-time communication across all connected devices and our aim is to revamp the antiquated modes of communication with a secure patient-centric communication solution for Healthcare providers. The beauty of our solution is: unlike most collaboration software, ours can be integrated into any app or EMR/EHR service and can also be used as a standalone communication software. With Applozic, all members can directly message fellow members of a patient’s care team, send and access lab reports with the tap of a button, use it as a telemedicine platform as we also support Audio/Video calling and make endless other customizations to meet specific requirements.

WilliamRe-emphasising the same, Dr. William Hanson from Penn Medicine, one of the world’s leading academic medical centres, published a report in which they claimed, “Patients had shorter hospital stays, when their care providers used secure text messaging to improve communication .”

The study further suggests that average patient length of stay declined from 6.0 to 5.4 days in the first month, and over a period of one year patients whose care providers used messaging as a mode of collaboration left the hospital about 0.77 days sooner, which is equivalent to a 14% reduction in their overall hospital stay.

Thus in the US, where the average cost per inpatient day hovering at around $1986, total saving per patient as a result of their decreased tenure of stay is approximately 1500$. Considering 35.1 million inpatient stays annually, cumulative saving for healthcare industry annually will be $52Bn .

Therefore it is evident that switching from the antiquated communication channels which are by and large prone to interruptions and bottlenecks, to a real-time setup has several benefits and simultaneously addresses quite a few burning problems which are plaguing the Healthcare sector.

From our research we found the following major advantages of a Real-time communication system apart from enablement of a collaborative patient care environment:

  • Decreased Costs: Patient monitoring done on a real-time basis and seamless transfer of information, as discussed above cuts down on costs both due to decreased in-patient stays and also by cutting down on unnecessary visits by doctors.
  • Improved outcomes on Treatment: Real-time feedback from all parties of the care team, creates scope for a much more informed decision making. This ensures healthcare provision is timely and treatment outcomes are improved.
  • Reduced Errors: Accurate collection of data, automated workflows combined with data driven decisions are an excellent way of cutting down on waste, reducing system costs and most importantly minimizing on errors.
  • Enhanced Patient Experience: Proactive treatments, improved accuracy when it comes to diagnosis, timely intervention by physicians and enhanced treatment outcomes result in accountable care that is highly trusted among patients.
  • Enhanced post-hospitalization care and better drug management: Constant co-ordination between patient and physician post hospitalization ensures proactive care and better drug management, thereby reducing re-admissions and increasing scope of complete recovery.

Thus far we have delved into the potential pain points Healthcare practitioners face due to lagging communication channels and the potential of Real-time communication in addressing the same and in enabling an environment of collaborative and proactive healthcare.

In our next post we will discuss more in detail of the potential use cases of real-time communication in Healthcare.

We invite you to discuss anything relevant in the comment section below. In case you would like to take our platform for a spin, you can always Schedule a Demo with one of our Consultants.


on demand

Time for On Demand Services to embrace Real Time Chat

On demand services has grown from a puppy to a strong and resilient animal in less than a decade. Unique startups with the ability to adapt and customize have mushroomed across the globe. The central reason of compounding growth of this industry is the smartphones. Smartphones have allowed humans to meet their innate desire of immediacy. Mobile apps has become the primary destination to find any service, solution, information and what not! 

Today, whether you want to book a Taxi or want to book an appointment with a doctor, or maybe you are looking to get your favourite burger delivered at your doorstep, it can all happen with a few taps on your mobile screen. With the ever growing consumer and their inclination to mobile, we see new services as well as competitive ones entering the market almost everyday.

The competition is getting fierce with startups like Uber and Ola locking horns for on demand taxi booking and Grofers and Big Basket fight it out to build their stronghold as they look to build Online Super Market for consumers. For on demand medical services we have new startups like Doctor On Demand, Call Health planning for the faceoff, while established players like Practo and 1MG are bound to feel the heat.  

We are gradually getting surrounded by such apps that intends to make our life easy. These startups are bound to grow as their aim is only to make world a better place. 

Researches have estimated that more than $9.4 billion dollar has been invested since 2010 in this industry. They have highlighted that this industry has low profit margin and high labour needs. So, ability to scale up smoothly and quickly is the success mantra but scaling up under such break-neck competition requires huge investments. Hence industry experts recommend to focus on customer loyalty while executing customer acquisition plans, so that the LTV (Life time Value) of the customer justifies the initial acquisition cost. 

The general consumer of these services are extremely time sensitive and also very particular about the specifications of the deliverable. Therefore, to delight the Customer it is very essential to deliver “WHAT” they want and exactly “WHEN” they want. Thus, seamless two-way communication between the end users is important to bridge the gap. 

We spoke to a few on-demand service provider startup founders where they highlighted that they have 24×7 phone and chat support but does it solve the purpose completely? 

We figured it doesn’t as most of the founders pointed out – there still is the communication gap that ends up leaving the consumer “not so satisfied” 

Let us explain this with an example:

On-demand Food Delivery apps, are a boon to every foodie like me. Ordering your favourite pizza from the outlet of your choice and getting it delivered at your doorstep? Well, life really is beautiful. All you need to do is click a few buttons and then sit back and relax. But, what if you suddenly realize you forgot to mention about the type of cheese to be added. You drop a message to customer support who typically replies after few  minutes. Moreover, by the time, the Customer Support Executive understands your request and tries to forward your request to the Service Provider, the order is already out for delivery. The outcome is a disheartened Customer fuming over not receiving the desired variant of the pizza.

So, how to tackle this issue?
Build a Human+Bot interaction on your apps.

Let me explain –
Users interact with AI-powered bots to start with, followed by Support agents only if bots fail to understand user’s inquiry. Chatbots can handle most of the Customer Support Workflow with its Artificial Intelligence.

As for the User, the moment they realize the mistake in their order, all they need to is open up the App and key in their Order ID into the inbuilt Chat Platform – this will populate your order. Next they can directly interact with the Chatbot and make customizations as required and the same will be communicated directly, thereby saving on the time gap caused due to the traditional queuing system based Support Chat. 

Well the possibilities doesn’t end just there, it can be extended on a larger scale to most On Demand Services. Chatbots cannot only be used to make Order Corrections, but also for making fresh orders, which customers tend to find more easy and natural, rather than rummaging through multiple drop-down menus in an app.

02Chat-to-order

By integrating Applozic’s Chat Platform within your apps it is possible to enable Human-Bot interaction, via which Users of your app can directly communicate with the Chatbot at your end, and thereby ease the whole process of placing or modifying an order.  

Let us look at one more scenario:

Lunctimes during office hours had been a real pain in the past, and employees had to resort to their office canteen for dining. But food ordering apps like Swiggy and Freshmenu have addressed the problem with technology and seamless service. While these platforms offer a large variety of cuisines and dishes to order from, which no doubt is their Core Competency, collaboration still remains an issue to be addressed. Thus a team of colleagues ordering Lunch from any of these apps, have to first migrate to some other collaboration platform like Whatsapp or any other instant messenger, to decide what to order and then come back and make the order.
The result is less loyalty towards your app and there is also a likelihood that they might find the task too tedious and either go back to the good old Office Canteen or quit making bulk orders, either way resulting in a loss for your business.
The solution is pretty simple; enable a Communication platform within your app and let users interact with one another, within the confines of your app.

This will again address two problems:

  • Increase User Engagement and Loyalty
  • Enable better Decision Making from Customer point of view.

 

This apart it also allows for crunching of Chat Data to make Custom offers via In-App Messages or Push Notifications.

We at Applozic, provide a complete solution to On – Demand service providers with our Ready – to – use Chat SDK.  

  • One – to – One Chat: Let Users chat among themselves or with the Service provider/Bots directly.
  • Push Notifications: Get instant notification about incoming messages so that you don’t miss out on even a single message.
  • Group Chat: Let your users  communicate in a group about any topic/context of their choice
  • Attachments : Allow your users to share location, photos, documents, Audio, Video etc.
  • SMS and Email Fallback: Backup in cases of no internet connectivity – messages will be sent as SMS and Email
  • Cross App Chat: Even if you have two separate applications for delivery executives and customers we integrate them to a single communication channel.
  • Tracking: Read receipts and Time Stamps allow Users to keep track of their message delivery.
  • UI Toolkit: With our fully customizable UI kit, it is possible to build the way you want, to complement your Brand Identity.

Applozic supports Web and Mobile apps be it on iOS or Android. Sign Up with us, and enable your web and mobile apps with our end-to end Communication Platform.

Feel free to contact us at contact@applozic.com for any queries and we would be happy to help.
Help us serve you better by providing your valuable comments and feedback in the section below.


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Eezyrent increased their closures 5X by enabling real time chat between Landlords and Tenants

favicon Eezyrent is a simple rent utility that helps you find space for rent, or a tenant / flatmate for your place –  10 times faster, and at less than 1/10th the cost. It completely eliminates the broker from the transaction. Eezyrent searches and finds accurate matches for you for free, and you can then get a 100% valid lease & license agreement registered & delivered to you for as little as Rs. 1000/-, from the comfort of your home or office, without visiting the registration office!

That’s Eezyrent for you! “0% brokerage, 100% ease” –  a broker-free marketplace for only end users – property owners and tenants – find each other, talk, and close the deal quicker, more reliably & more conveniently than ever before. Eezyrent has simplified the house renting for landlords and find the best match for tenants.Sample 01

“We wanted a ‘WhatsApp like’ messaging system integrated into our system. Applozic has been a real boon in that sense. Their product and support is fantastic. Devashish & team are true partners… they know their stuff, are good listeners & very easy to get along with… like one’s own team… would highly recommend without any reservations” – Hemant Kejriwal, Founder and CEO @Eezyrent  favicon

Challenges:

  • Users aren’t too keen to share their contact details with others unless prior to any relevance
  • Messaging wasn’t real time – users didn’t know if the people they message were online.
  • Furthermore, for the users to share images of their apartment, they had to fall back on emails – leading to delays,  fragmentation of the conversation across messages, emails & phone calls.
  • Property owners as a community are generally much older and relatively less tech savvy. Hence, all the friction was leading to delayed response which led to reduced communication… ultimately leading to fewer closures.
  • Consolidated conversation/agreements history.

Solutions:

  • Easy to use Real time chat/messaging for tenant-landlord communication while securing each party privacy.
  • Ability to chat, send audio/video messages in real time with sms/email as fallback provided an end to end communication.
  • All the messages/attachments/conversations stored at one place.

Results:

  • Increased user base multi-folds with seamless communication
  • Both tenants and property owners are happy as they accomplish everything in real time and being at one place.
  • Eezyrent gets smart with data analytics to help people find their next rental house easily.