With myriad of buying channels mushrooming across digital business space, the user has plenty of options that influence his purchase decision in no time. Smartphones and web have affected worldwide business space tremendously. This very fact is the reason why businesses have turned their eyes towards directly reaching the end user, while implementing personalized approach.
There exist multifarious methods of achieving this objective and yield more client acquisitions. The most effective of them all is, interacting with the inquirers as well as existing users in real time, right when they are seeking answers to their questions. In-app communication, in a nutshell! On that account, Applozic was built with the sole agenda of facilitating other contemporary businesses setup interactive chat channels and tools on web as well as mobile platforms.
Consequently, many businesses soliciting our services oftentimes wonder whether or not we support the platform their infrastructure is built on. Therefore, this blog post intends to shed more light on the answer, in addition to exploring further about Applozic’s business efficiency. Keep reading!
Why multi-platform operations are important?
Since users are multi-platform, your business is spread across multiple platforms too. Hence, we as your service providers, have grown to support your communication requirements on the platform your business is built on.
In modern times, it is highly likely that your products or services are available across various platforms. You might already have a website, and have introduced a dedicated mobile app now. You are connecting with users everywhere across the space of internet. Apparently, customer interaction and chatting features have to remain at the core of the online frontier of your business to get an edge over competitors.
Therefore, the messaging platform you use (Applozic, in this case) in your website, must be able to perform identically, without any glitch in the mobile apps too. When Applozic integrated in your product or app supports multiple platforms, you are able to:
Incorporate different platforms to leverage your business.
Work in an all integrated environment.
Seamlessly sync data from different sources to one system.
And the whole lot.
Yes, there are plenty of platforms we support
Surely, we are a high performing cross-platform chat solution. Notably, being able to deliver a consistent chat experience across different platforms is the key factor that makes Applozic widely accepted. While messengers built using Applozic toolkit seamlessly integrate with web apps, we also soundly support your mobile apps built on a variety of platforms. Take a look at these mobile platforms supported by us.
The perks of integrating Applozic to your business platform
Studies have shown that over call and email, users choose to chat with businesses to get their inquiries answered, more preferably in real time chat console. You already know how popular messenger apps like WhatsApp, WeChat, Line are. Then, why should you put a simple chat window to your website, web app or mobile app? Let us answer:
To equip your business platform with instant messaging capabilities
To streamline your engineering resources for better customer support
Our remarkably easy to integrate APIs and SDKs allow you to infuse ‘Just right’ communication features to your platform (Oh well, you can always tell us if you want something specific in your mind, we would be more than happy to develop it). At the other end of the integration, what you get is,
Increased user engagement
Thereby, improved customer satisfaction
More number of visitors convert to leads
Reduced cost of support
Lower churning
Increased efficiency
The hybrid messaging solution Applozic is the all-inclusive answer to all your in-app communication requirements.
Features of messaging solution built using Applozic for your business
One to one chat
Group chat
Multilingual chat support: You can text in local language of the users
Push notifications that bring users to chat console quickly
Message analytics: Time stamped texts, read receipts, message delivery status and more.
Ability to record and reconnect with them through SMS and email after they leave the chat
Ability to send and receive Attachments of various formats
Applozic SDK and open source UI kits allow you to design the appearance of chat console that would seamlessly blend with the look and feel of your website or app.
Cross application communication: Even the users from different apps can be connected to a single communication channel.
Chat bot support
Further integrates with your centralized CRM or ERP software suite
Nevertheless, by integrating your online business with such a messaging platform loaded with all these features, you can build a messaging solution of your own that works wonders for your business. You should definitely know more; want to schedule a demo for your convenient time?
Thus, with the fully managed messaging solution Applozic integrated in your web or mobile platform, we take care of everything for you, so that you can focus on what matters to you the most; your business.
Bringing it all together
Evidently, we have come a long way from using only Windows and OS X. Today, you must expand to and make customized developments for as many platforms as you can find your users on. Whichever platform you branch out to, Applozic is there to back you up as a multi-platform communication solution.
The task of interacting with users and prospects in real time poses as a challenge as well as a huge opportunity for present-day businesses. The ones who get it right, get ahead of their adversaries quickly.
Harness the power of SaaS, deliver an intuitive communication experience to everyone you work with, and take your business to a new level. Applozic is your gateway to plug and play messaging! Try us for free or Chat with us now.
On-Demand Marketplaces are synonymous to spontaneity and responsiveness. Here users are accustomed to transactions taking place at the push of a button, hence their engagement level is always on a tumultuous slope. A slight nudge and they most certainly would go down that slope, only to be lapped up by one of your competitors.
Consider your own case for instance. What happens when you turn on your taxi app and see a 10 mins ETA? You turn to its competitor. This is why On-Demand Marketplaces need to reduce the friction between users and suppliers. The key to this is to keep the user engaged by means of an ongoing conversation throughout the purchase journey.
Having powered In-app Communication across hundreds of On-Demand & Marketplaces applications, we realized that leveraging the transformative power of Messaging Technology is a key to success here. In-app communication drives Marketplaces to Attract Users, Build Trust and Deliver Exceptional Service, ensuring spontaneity at all steps.
We have powered Messaging across many On-Demand and Marketplaces applications, and have hence witnessed numerous Use Cases that they have benefited from immensely. In this blogpost, we will highlight the Top 8 Use Cases and the benefits thereof for each.
Customer Support:
The two most important priorities for a consumer, while seeking support are getting through to an agent quickly and the speed with which the issue is resolved. For both these reasons, In-app Chat is the preferred mode for your customers since Chat as a communication channel is less time-consuming and more convenient. A recent survey conducted by analyst firm Ovum clearly demonstrates that 44% consumers consider Messaging as a less time-consuming alternative to others for Customer Support.
Order Tracking:
The digital natives today thrive on everything real-time. Timely updates on order status hence keeps the user engaged to your application. Keeping the user in the loop also plays a major role in improving the User Experience, as the user being aware of the status never feels neglected at any point. The same survey mentioned above, suggests that 48% of consumers are interested in Messaging for Order Tracking.
Collecting Feedback:
Customer Feedbacks are a great way to measure how you are faring. It also goes a long way into uncovering areas of concern, into understanding customer sentiments and ultimately chalking out the product roadmap. In-app Chat Survey widgets to collect Service Feedbacks or the Net Promoter Score makes it convenient for customers to put up quick responses, thereby increasing survey response rates.
Buyer – Seller Chat:
This is more relevant for Online Marketplaces which offers Listing and Directory Services. A seller makes a listing here expecting more leads and faster conversion rates. A typical buyer is more likely to chat with the seller before making a purchase decision. The number of chats initiated hence acts as a counter for the number of leads generated. Typically if an inquiry is answered within 5 minutes, the probability of conversion is 100 times higher. Therefore Chat being a quicker and non-intrusive alternative to phone calls and emails, gives a higher probability of conversion. A win-win for all 3 stakeholders. Seller gets more Leads with faster conversion rates, a Buyer gets the convenience of real-time messaging making the purchase process seamless and the directory service provider gains more engagement due to operational efficiency.
Bot based Concierge:
Conversational Commerce has taken the world by storm. Today there is a bot for almost everything that you can think of. Buyers on your application can quite naturally prefer to ask a bot to make a personalized recommendation over manually browsing through hundreds of product catalogs. By deep-linking the Checkout Page with the CTA in each product card, the overall purchase process becomes faster and convenient. Its personal shopping as easy as texting.
Modifying/Cancelling Order:
Imagine, you have placed an order for a Pizza but forgot to add your favorite fries. The moment you realize, you make a call to the support agent to make the modifications, but alas you are put on wait. By the time you reach the agent, your order is already out for delivery and making modifications is not possible anymore. Not a good experience right?
A simple guided user flow by means of In-app Chat and Messaging can make the overall process of making modifications to an existing order much more efficient and seamless. We have witnessed use cases where both Bot agents and Human agents have handled order modification requests and also cases where a combination of the two is used.
Broadcast In-app Offers:
In-app Message Broadcasts unlike SMS broadcasts makes use of the opportune moment, when the customer is actively engaged with the app to announce giveaways and offers. Hence the CTR of In-app broadcasts is higher than SMS broadcasts.
Social Commerce:
Data is the new oil, and companies across all domains are leveraging data to make better business decisions. Now, imagine the plethora of data you are losing when users of your application talk about products available on your platform on say WhatsApp. Wouldn’t it be great if all that conversation could take place within your application? A typical example: A group of colleagues chatting amongst themselves to decide what to order for lunch. With all the data about specific user interests that you can collect from these conversations, making customized offers would become easy. Also it is a proven fact that conversations build engagement. The more people talk, the more likely are they to purchase.
Healthcare industry has seen major enhancements in the past few years both in Clinical and Administrative technologies. While innovations in the fields of Digestible Sensors, Optogenetics and 3D Printed Biological Materials allow healthcare practitioners to offer cheap, faster and more efficient patient care, major advancements in the field of Healthcare IoT and services like EHR and EMR has given more control and access to data.
Yet with all the major outbreaks happening around us most healthcare providers still rely on antiquated tools for communication – pagers, desk phones, emails, paper charts and reports, which creates bottlenecks and breakdowns in communication. The outcome, very often we come across instances that link medical errors to poor communication between providers. Below are some results to ponder upon:
One major advancement in the field of Healthcare connectivity is the emergence of EMR and EHR services. Thanks to these services, Healthcare providers have moved from paper-based patient records and files, to a central repository for all information, which is vastly more efficient. One major pain point still unaddressed despite the emergence of such services and its widespread adoption is the lack of any mode for Real-time communication. EMRs generally don’t push out notifications when new information is added and requires a computer or a work station to query patient data. Needless to say continually checking an EMR for patient information or messages creates bottlenecks in collaborative workflows.
As Healthcare moves into a collaborative care model, patient safety becomes a collective endeavor that requires strong coordination across all stakeholders in a patient’s healthcare ecosystem. Therefore healthcare communication needs to reside in a responsive, dynamic environment with multiple access points and not in a state of lagging response on fixed systems.
We live in a world where mobile technology enables communication to happen in real time. We get notified about all things we care about, on our smartphones real-time as and when it happens.
Healthcare today requires the same level of spontaneity in connectivity and Healthcare providers expect the convenience and readiness of communication that the smartphone in their pocket can offer.
At Applozic Inc. we power real-time communication across all connected devices and our aim is to revamp the antiquated modes of communication with a secure patient-centric communication solution for Healthcare providers. The beauty of our solution is: unlike most collaboration software, ours can be integrated into any app or EMR/EHR service and can also be used as a standalone communication software. With Applozic, all members can directly message fellow members of a patient’s care team, send and access lab reports with the tap of a button and make endless other customizations to meet specific requirements.
The study further suggests that average patient length of stay declined from 6.0 to 5.4 days in the first month, and over a period of one year patients whose care providers used messaging as a mode of collaboration left the hospital about 0.77 days sooner, which is equivalent to a 14% reduction in their overall hospital stay.
Thus in the US, where the average cost per inpatient day hovering at around $1986, total saving per patient as a result of their decreased tenure of stay is approximately 1500$. Considering 35.1 million inpatient stays annually, cumulative saving for healthcare industry annually will be $52Bn .
Therefore it is evident that switching from the antiquated communication channels which are by and large prone to interruptions and bottlenecks, to a real-time setup has several benefits and simultaneously addresses quite a few burning problems which are plaguing the Healthcare sector.
From our research we found the following major advantages of a Real-time communication system apart from enablement of a collaborative patient care environment:
Decreased Costs: Patient monitoring done on a real-time basis and seamless transfer of information, as discussed above cuts down on costs both due to decreased in-patient stays and also by cutting down on unnecessary visits by doctors.
Improved outcomes on Treatment: Real-time feedback from all parties of the care team, creates scope for a much more informed decision making. This ensures healthcare provision is timely and treatment outcomes are improved.
Reduced Errors: Accurate collection of data, automated workflows combined with data driven decisions are an excellent way of cutting down on waste, reducing system costs and most importantly minimizing on errors.
Enhanced Patient Experience: Proactive treatments, improved accuracy when it comes to diagnosis, timely intervention by physicians and enhanced treatment outcomes result in accountable care that is highly trusted among patients.
Enhanced post-hospitalization care and better drug management: Constant co-ordination between patient and physician post hospitalization ensures proactive care and better drug management, thereby reducing re-admissions and increasing scope of complete recovery.
Thus far we have delved into the potential pain points Healthcare practitioners face due to lagging communication channels and the potential of Real-time communication in addressing the same and in enabling an environment of collaborative and proactive healthcare.
Our next post delves into the details of the potential use cases of real-time communication in Healthcare.
We invite you to discuss anything relevant in the comment section below. In case you would like to take our platform for a spin, you can always Schedule a Demo with one of our Consultants.
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