CarTrade makes the laborious process of selecting and purchasing a Used-Car seamless. It connects customers looking for Used Car with different Dealers offering the same in their area. Customers have the benefit of interacting with Dealers via in-app chat, and can therefore be enlightened about the specifications, which ultimately helps them review all options from a single window and make an informed decision.
Through the in-app messaging plugin CarTrade aimed to provide customers a single platform for Car Selection, followed by Consideration via information exchange and negotiations with Dealers and finally making the purchase decision. The consideration step being the most critical in the Purchase Funnel is advisable to be within the purview of the app, but prior to the integration of Applozic’s Chat SDK, most customers used other avenues like Whatsapp, Telephonic interaction for the same. This ultimately left the customer open to exploitation and confusion and also reduced the monitoring from the host’s end.
Applozic’s Chat SDK provides a Chat platform where Buyer and Seller can initiate a conversation, revisit it whenever they want, and thereby make the purchase process a seamless one. It also has additional benefits of sending Push Notifications etc. which is explained further in the Use Case below.
Enquire about a Car from a Dealer
The User expresses interest in a particular listing and attempts to contact the Dealer via Chat
User has a working internet connection, has shortlisted from among the listings, and contacts the advertiser via Chat.
The example case shows how utilizing Applozic’s highly scalable, fully customizable, White Label Chat SDK it is possible to enable in-app chat and messaging features thereby increasing engagement and reducing migration away from app. The UI toolkit being open source and customizable, it is possible to clone the SDK and build anything on top of it.