For e-tailers, in-app chat is a medium to make personalized recommendations to customers. This delights customers as it is non-intrusive and delighted customers makes bigger orders.
Real-time buyer seller chat expedites decision making, resulting in quicker sales. It also improves user experience as in-app chat is convenient and also ensures user privacy.
Unlike phone calls and emails which are prone to bottlenecks, in-app chat is frictionless and convenient. It also makes way for embracing innovations such as chatbots and AI-assisted commerce.Case Study
Associate Product Head, Magicbricks.com